CASE STUDY
Prewar Charm in Sutton Place
On the 15th floor of 430 E 57th St, architecturally stunning apartment 15C boasted two beds, two baths, and sunlight throughout. Though there were no visible problems with the apartment, its past told a different story: the last time it was on the market, it had taken over a year to sell. The team at Berkshire Hathaway were wise to get ahead of the past.
Previously on Market
This property went on the market virtually staged with another firm in February 2024 and wasn’t sold until over a year later, in March 2025. In that time, it was delisted and re-listed, and the price was decreased a total of $135K over the course of the year.
Virtual Pitfalls
The biggest downside to virtual staging is that it may get buyers in the door (to open houses), but it can lead to massive disappointment once in person.
In this case, the virtual staging was cold and unwelcoming, and didn’t do the in-person experience any favors.
The Physical Difference
If you look between the previous listing photos and our physical staging, you can see a clear difference in light, color, warmth and inspiration.
Online listing photos are the first step in attracting buyers and competitive offers. Physically staging does the hard work for you, showcasing the best parts of your space, while leaving room for buyers to imagine it as their own.
“It sold in a week at full asking price and with two backup buyers. The value of staging a property for sale cannot be undervalued and Urban Staging is a team of professional designers who know what sells. They deserve more than five stars!”
— BROOKS B., Homeowner
On the Market
430 E 57th St Apt 15C went on the market and received an accepted cash offer in one week, with two backup offers. Knowing the selling history of the apartment became the homeowner’s superpower. Get ahead of potential slow-downs and hold-ups by investing in staging to level up your property from the start.
Quick
Stats
430 E 57th St #15C: 2BR, 2+ BA
Listing Price: $1,395,000
Days on Market: 10
Additional Case Studies
236 Degraw St
236 Degraw St is a two-unit family home in Brooklyn that was half occupied and half vacant. We undertook repairs, refinishing, decluttering, and staging to bring this one to market.
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