Declutter & Depersonalize: Your Secret Staging Weapon

It’s no secret - this is our favorite tip. As an outgrowth of a professional home organizing company, we know that sometimes, you have to sell your home while you’re still living in it. But, one of the hardest parts of preparing to sell is taking you out of the space. Buyers can’t picture themselves living in a home that still feels like someone else’s. The moment personal photos, collections, and “stuff” come down, the apartment suddenly opens up. Decluttering isn’t about erasing character; it’s about creating breathing room for a buyer’s imagination.

Remember: staging or styling your apartment to sell is marketing. Every room should tell a story buyers can step into. Removing family photos, awards, or that gallery wall of memories helps buyers focus on the apartment itself. The light, the layout, the flow - they all play a part in winning buyers over. A curated bookshelf, a single piece of art, or a few well-styled accessories do more for your listing than any amount of personal decor ever could.

Decluttering and depersonalizing is your most affordable, high-impact staging strategy. It photographs beautifully, makes your space feel larger, and lets buyers project their own story onto it. Think of it as setting the stage (literally) for your next chapter.